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Change Management

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The Project Name: What it has to do
with the Success of
your Change Project

The success of ERP projects or digital transformation initiatives also depends on your employees’ willingness to change. After all, a new software solution not only comes with a different user interface for end users, but also with many other changes. It is crucial that your employees go along with this - not just the software, but the entire change project and its objectives, where the project name also has a say. ☝️

Changes that a new ERP Solution brings with it

A new ERP solution comes with a series of changes. In addition to the new user interface, these aspects are also relevant:

  • New and modernized business processes
  • Better collaboration between departments
  • Innovative ideas for interaction with customers
  • The ability to improve business insights through dashboards

Traditional Projects with a Top-down Approach result in Lower Acceptance

Traditionally, many change projects have a top-down approach and are unfortunately characterized by poor communication. In retrospect, it is no wonder that the acceptance of end users remains - to put it mildly - problematic for several years.

In the meantime, however, most vendors of ERP solutions and their customers realize how important it is to involve their teams and to ask them for their suggestions and good ideas. And that they should be informed in professional kick-off meetings. However, not all companies have realized that the “why” of the project and the choice of the right project name also play a decisive role.

Adherence to Time and Budget - often still the Top Project Goal

For many change projects, sticking to time and budget is still the top project goal. And there’s no doubt that this is an important goal. But have you ever wondered what this goal means for your teams? Let’s be honest. What percentage of your employees know the exact amount of your project budget? How many of them can influence this financial goal in any way? And for how many of them is adherence to the budget even relevant in the context of their tasks?

A well-chosen project name can help you to get your employees more involved. You should consider a few points when choosing a name.

This is important when choosing your Project Name

  1. Good expressiveness: Anyone only reading the project name should be able to immediately recognize what your project is about.

  2. High recognition value: the name should stand out from the rest of your corporate communication and sound unmistakable compared to your competitors.

  3. Likeability: If your employees can identify with the name of the change project, this will also motivate them.

  4. Universal usability: Your project name should be easy to integrate in many places - for example on your website, in office documents, on social media etc.. For example, it should be easy to read and get to the heart of the project goal.

Winning the Favor of your Employees with the Right Project Name

As change projects are about the future of your company and the relationship with your customers, choosing the right project name should be a high priority for you. So don’t leave this decision to another department such as IT, Finance or Marketing.

The linking of your strategic business and organizational goals to your next major ERP implementation or digital transformation initiative should gain the approval of all employees. Taking the time to communicate and explain your project well will present your employees with something “worth fighting for” and will help you extend the benefits of the change project beyond the go-live. Always remember that the project name has a say in your project’s success.

Change/Chance
Every change brings new chances.