Your Long-term IT Strategy Is Microsoft
the Right Partner?

Despite High R&D Investments: Microsoft was considered an “Old School” IT Vendor

It is therefore important that you have a competent partner at your side in the long term to provide you with the best possible support for your digital transformation. What about Microsoft? Is the software group the right partner for your company?

In this context, let’s take a look at the evolution Microsoft itself has undergone in the last seven years. Around 2013, the group was still known as an “old-school” IT vendor. As a large vendor with a strong market position and an extended customer base - but at the same time also as a pretty slow organization that often reacted too late to changing market requirements. And as an organization that has not been very effective in developing innovative products and services despite its enormous annual R&D investments.

A Change on a Grand Scale - especially in Terms of Mentality

In 2014, Satya Nadella was appointed new Microsoft CEO. And that was the beginning of a radical change. On the product side, Nadella introduced the “cloud first, mobile first” strategy. This was still a pretty progressive approach at the time. But his biggest success was on the culture of Microsoft. He challenged the entire organization to transform its culture from a company that knows everything to one that can learn everything. Nadella ensured that internal silos were broken down and forced better collaboration between departments. He implemented a growth-oriented mentality on a grand scale.

From “Old-school” Vendor to Global Pioneer How Microsoft inconspicuously
fought its Way back to the
Top of the Tech Industry

Thanks to “Cloud-first Strategy”: Revenue and Profit have grown Enormously

The first successes of these efforts quickly became apparent. The decision to adopt a cloud-first strategy led to enormous growth in cloud revenue. Microsoft entered into lucrative collaborations with former competitors such as SAP, Salesforce and Apple. And many of the strong “single category products” - or single category products - gradually became part of an attractive intelligent cloud platform. This platform approach also has decisive advantages for you as a customer compared to a large number of isolated solutions.

Revenue and profits grew spectacularly as a result - making shareholders very happy investors. In the 7 years since Nadella’s appointment as CEO, Microsoft’s market capitalization has grown from $300 billion to $1.9 trillion. That’s a 6-fold increase in just 7 years - a unique development!

And the individual products also reflect this development. Dynamics 365 Business Central, for example, is now the cloud ERP solution with the fastest growth! But that’s not enough for Microsoft. The company has set itself another ambitious goal: Business Central is to become the “world’s best ERP solution for small and medium-sized enterprises”.

Becoming the Market Leader in Digital Transformation with Powerful Innovations and an Intelligent Cloud Platform

Today, Microsoft enjoys a reputation as the true leader in digital transformation. The company’s mission is to empower every person and every organization on the planet to achieve more. And that’s exactly what Microsoft does. The company is still the undisputed leader in the industry when it comes to investing in research and development. But it also has the courage to act quickly when it comes to acquiring valuable technologies. Powerful innovations, all empowering the intelligent Cloud platform from Microsoft, are taking over the market at an incredible pace.

A recent example of product development is the launch of Microsoft Viva, an integrated employee experience platform (EXP). And in terms of M&A, Nuance Healthcare serves as an interesting example. This is an artificial speech recognition company that Microsoft recently acquired for almost $20 billion - the second largest acquisition in the company’s history!

Become a Winner in the Digital Transformation - with Microsoft as your Partner and Role Model

It is very important to work with the right partner in the long term if you want to start or continue your digitalization. Microsoft is certainly in a position to make your company one of the winners in digital transformation in the coming years. With its own unprecedented development, you can see what changes the company is capable of in a short space of time. In just a few years, it has transformed itself from an “old-school” IT vendor to a market leader in digital transformation - from a solid, inconspicuous Audi A4 to a Bugatti Chiron that outruns everyone and steals the show. 😉

So you can be sure: Microsoft can also take your company by the hand in the digital transformation - and show you the way as a strategic partner and role model.