From “Old-school” Vendor to Global Pioneer How Microsoft inconspicuously
fought its Way back to the
Top of the Tech Industry

To an “Learn-it-all” Culture - Microsoft’s Radical Transformation

In 2013, Microsoft was still seen as an “old-school” vendor of IT solutions. A large vendor with a strong position and an extensive customer base, but also as a pretty slow organization that often reacted too late to new market requirements.

In 2014, when Satya Nadella was appointed as CEO, it was the starting signal for Microsoft’s radical change, replacing some old hands with new management with fresh ideas and the courage to change. On the product side, he also introduced the strategy “cloud first, mobile first”, which was still very progressive at the time.

However, Nadella’s biggest revolution concerns the internal culture of the company. He helped the organization to evolve from a “know-it-all” to a “learn-it-all” culture. This broke down internal silos and forced better collaboration. Nadella implemented a “growth mindset” on a grand scale!

Market Capitalization of $2 Trillion - inconspicuously back to the Top of the Tech Industry

However, a new mindset alone does not bring about sustainable growth. While competitors such as Apple, Google and Facebook poured their energies into lawsuits and media activities, Microsoft kept a relatively low profile. And the company’s share prices have soared since 2014 - rising by more than 600 percent.

The company has thus inconspicuously created a niche for itself in the areas of cloud services, software and hardware. And quietly reclaimed its place at the top of the tech industry. In June last year, Microsoft became the second listed American company in history to reach a market capitalization of $2 trillion.

New Mission Statement: Every Person and Every Company in the World should be able to achieve more

Microsoft has created a new mission statement. To “empower every person and every organization on the planet to achieve more.” Today, this goal is brought to life through services such as the Azure Cloud. This connects millions of people worldwide and is available in over 52 regions . Among other things, it forms the basis for water management systems in Tokyo, education services in London and e-commerce companies in South Africa.

Integrated Cloud Platform replaces Wide Range of Standalone Applications

In the business applications sector, Microsoft has rapidly developed its own offering from a broad range of individual applications to an impressive, integrated intelligent cloud platform that is capturing the hearts of existing and potential customers.

The product range also includes the ERP solution Dynamics 365 Business Central, whose scope of innovation increases with each new release. Microsoft is also striving to make the solution even more seamless and user-friendly. For even more efficient operation that is fun for users.

Clearly defined CI and Innovative Products ensure Unrestricted Growth

Microsoft’s identity is now more clearly defined than ever before. The former “old-school” IT vendor is now one of the global pioneers for business services. Unlike its competitors, the company avoids scandalous headlines and antitrust lawsuits and has instead developed a product range that lives up to its mission statement.

A Decision for Microsoft Why this
is also a Decision
for Continuous Innovation

Since the first IPO, it took Microsoft 33 years to achieve a market capitalization of $1 trillion in 2019. The next trillion then took only two years and there is no sign of this growth ending any time soon.

Conclusion: if you are looking for a vendor in the IT sector that will help you grow in the long term and master the challenges of today’s unpredictable world, Microsoft is definitely one of the top addresses!