Software Solution Vendor: Microsoft’s Global Partner Program
Microsoft sells licenses to companies, but generally does not sell services. In this regard, the technology group relies on its partners around the world. The group describes itself as “partner-led”: development, implementation, support, and user training are in the hands of its partners.
Microsoft's Partner Ecosystem: Why you're in
a Great Position
What is a Microsoft Partner?
A Microsoft Partner is an independent company that provides other companies with Microsoft business solutions and services related to these solutions. It often develops its own solutions, which it also makes available to its customers. The goal is to help companies become more productive and get the most out of their digital transformation.
The Tasks of a Microsoft Partner you work with
Your Microsoft partner is responsible for the following, among other things:
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Consulting and needs analysis
Together with your Microsoft partner, the first step is to find out how Microsoft solutions can best support your company’s processes.
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Implementation of solutions
After the planning phase, the partner will support you in implementing the new solution into your company.
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Training for users
As part of training courses, the Microsoft Partner helps your users familiarize themselves with the new solution to ensure that they can work efficiently with it in the long term.
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Long-term support
Even after go-live, the Microsoft Partner is available to assist you with any questions or problems you may have.
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Development of custom solutions
The Microsoft partner develops software solutions based on Microsoft platforms and provides them to you as needed.
In the new partner program, Microsoft partners can be recognized as Microsoft Solutions Partners in six different designations:
- Data & AI (Azure)
- Infrastructure (Azure)
- Digital & App Innovation (Azure)
- Business Applications
- Modern Work
- Security
The precise specification ensures a high level of transparency: it is immediately apparent which area a partner specializes in. This makes it easier for companies to find and select the right partner.
Connecting with Microsoft Partners Worldwide: the Companial Partner Network
The global Companial partner network consists of over 1,000 Dynamics partners. For Microsoft partners, this means that they always receive support from other partners when they need it. In addition, partners can jointly represent their interests to Microsoft - which is much easier and offers many more opportunities than for each individual partner alone.
For Microsoft Dynamics partners, membership in Companial means more opportunities, more reach, and more influence. Companial is a strong network empowering Microsoft partners. And in the end, you as a customer benefit from this.
Microsoft relies on its partners for development, implementation, support, and user training.