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Data Chaos every Year again What your Christmas
Newsletter Campaign 🎄
says about the Quality of
your ERP and CRM Integration
Newsletter
says about the
your ERP and
December is the time of year when many companies send Christmas newsletters ✉️ to their business partners. Often (but of course unintentionally) several newsletters are sent to the same person. This can be embarrassing and unpleasant! As it doesn’t reflect particularly well on the degree of data integration in the company. You should therefore ask yourself at the end of the year: how good is your IT integration really?
Christmas Greetings 🎄 as an Annual Tradition in Companies
Companies used to send greeting cards to their business partners by post at the start of the Christmas season - do you still remember that? 😉 As many things are now digital, Christmas newsletters are often used instead, which are sent by email to numerous addresses at the same time. However, it is not uncommon for such campaigns to have minor glitches that indicate inadequate integration between the software systems in the company.
Poor Integration of your Data: Newsletters are sent twice - or not at all
Many companies are reminded of the poor integration of their data at the latest when they send newsletters to their customers. In retrospect, it always turns out by chance that some customers have received the newsletter twice - or not at all.
If a newsletter is sent out twice, this is not the end of the world. However, it may indicate that the data between the ERP and CRM systems and between other software in the company is poorly integrated.
Outdated “Silo” Approach: Multiple Systems and Data that are not well connected
Is your company one of those that uses multiple software systems for different domains? Companies often still have a so-called “silo” approach. The integration between these sub-systems is poor at best. Or worse: it doesn’t exist at all!
Bye-bye Isolated Solutions! That's why
the Future belongs
to the Platform Approach
the
to
In addition to the official system of records, there are often dozens of individual records in Excel and Access. These have a completely independent existence. But there are also situations where the integrated ERP and CRM systems are used in a non-integrated way. The result of all these scenarios is redundancy of data.
Do your Customers, Suppliers and Employees have Confidence in your Company?
The annoying thing about all this is that interested parties, customers, delivery companies and other stakeholders may draw conclusions about the reliability and quality of the products and services they can expect from the company. They may therefore downgrade your company in their internal rankings and ratings or even replace it with new business partners.
And incorrect or incomplete data causes even more problems - it can also cost you the confidence of your employees in your company.
Seamless Integration as an important Pillar of your Business
Seamless integration between a CRM and ERP system that includes other relevant software is very important overall. This eliminates the silos and strengthens the motivation of your employees as well as your competitiveness.
Take your Chance to make Good Resolutions for 2025 🚀
But this Christmas newsletter chaos also contains a good message: December is the best time of the year to make good resolutions for the new year. If your campaign shows the characteristics described, you should put your ERP and CRM integration at the top of your list of good resolutions for 2025!
If you need support in optimizing your technology platform, please contact us this year!
